About Beauty of Emirates
Beauty of Emirates started in 2022 with one Land Cruiser, one driver, and a simple idea: run desert safaris the honest way — fair price, real people, no hidden charges.
Our founder had spent years driving for some of the biggest tour operators in the UAE. He saw how the same safari could be sold at wildly different prices, sometimes with rushed pickups, tired vehicles, and surprise fees at the camp. He wanted to build something better.
By 2023 we were fully licensed by Dubai Tourism (DTCM), insured, and running daily departures. In 2024 our fleet passed 20 vehicles — Land Cruisers, buses, and support trucks for the camps.
Through it all, we never changed the way we treat people. Every guest gets the same care — whether they booked the 55 AED Self Drive or the 255 AED Private Land Cruiser. No shortcuts, no upselling, no pressure.